As per the report, Egypt’s immense archaeological richness is luring the tourists from around the world. The enduring fascination, particularly in Europe and the US, with the pharaonic era of Egypt’s past is a major pull. The Giza pyramids are one of the world’s must-see sites, and the tombs and temples of Luxor and Abu Simbel are globally renowned. Other pharaonic sites along the Nile Valley are driving the tourism industry in Egypt. In fact, the country has started state-of-the-art Nile Cruises to attract tourists to take a look at Luxor and Aswan.
Banking on its ancient civilization and cultural richness, the Egyptian Ministry of Tourism is adopting aggressive marketing campaigns to promote its tourism industry internationally. It has led to an increase in the number of tourists in the past years. The Ministry is promoting the country under the slogans “The Gift of the Sun” and “Egypt… the Incomparable”
